A+E Networks UK is expected to launch a free-to-air entertainment channel across the UK on digital terrestrial TV (DTT) platform Freeview.
The new brand, whose name and content slate are to be unveiled later this summer, will launch this fall to the 20 million households on the Freeview platform.
The agreement, which follows a long-term DTT capacity deal with ITV-owned SDN, marks A+E Networks’ second FTA channel launch this year. In April, the global media firm rolled out entertainment lifestyle channel Lifetime in Turkey, offering viewers unscripted series and first-run TV films.
In the UK, A+E Networks’ channel portfolio includes History, Lifetime, Crime + Investigation and H2. The channels are available on pay-TV platforms Sky, Virgin, BT and TalkTalk.
Freeview is operated by DTV Services, a joint venture between the BBC, ITV, Channel 4, Sky and transmitter operator Arqiva.
“Under the accomplished leadership of Heather Jones, GM for the UK, we look forward to bringing our unique content to new audiences in one of the biggest media markets in the world,” said Dean Possenniskie, MD of EMEA at A+E Networks UK, in a statement.