Celestial Tiger Entertainment (CTE) is teaming up with Endemol Shine Group to produce a new structured reality series for the Hong Kong-based independent media company, which operates several pan-Asian channels.
Produced by Endemol, the brains behind a number of successful reality series, including Big Brother and MasterChef, The Ultimate BROcation is a five-episode series set in Hong Kong that will follow the adventures of four celebrities from four different Southeast Asian countries as they partake in an all-expenses-paid vacation tailor made for “bros” (young, party-centric guys’ guys).
The show will premiere exclusively on CTE’s action-entertainment channel, KIX. The Hong Kong Tourism Board has signed on as the anchor sponsor.
“We will follow our fearsome foursome as they go about their adventures in Hong Kong, showcasing the city as the ultimate guy’s playground, but this show will go beyond a travelogue, and be rooted in our celebrities; their personalities and humor and the bonds they build during this epic vacation,” said Andy Chang, Celestial’s SVP of advertising sales, marketing and original productions, in a statement.
Casting for The Ultimate BROcation is currently taking place in Malaysia, the Philippines, Singapore, Thailand and Hong Kong. Production for the show is slated to get underway in Hong Kong in October. It’s only CTE’s second original production. The first was the reality series R U Tough Enough (pictured), which debuted season one in March on KIX. A second season of that show is currently in the works.