“The Great Bake Off” heads to Mexico, Bulgaria

BBC Worldwide has licensed the culinary competition format to Bulgaria's NOVA and Mexico's TV Azteca.
September 28, 2016

BBC Worldwide has sold The Great Bake Off format to networks in Mexico and Bulgaria.

The British pubcaster’s commercial arm has licensed the popular culinary competition to Bulgaria’s NOVA and Mexico’s TV Azteca.

The deal with TV Azteca – Mexico’s second-largest national broadcaster – marks the first sale of the format to a free-to-air outlet in a Spanish-speaking territory. The series will premiere during primetime next year.

Meanwhile, the Bulgarian version will premiere on Nova in primetime later this year under the title Bake Off: The Sweetest Competition.

Both networks have ordered 13 x 50-minute seasons.

The Love Productions format has now been licensed to 23 countries, including Australia, France, Poland, South Africa, Brazil and Thailand.

The BBC recently lost the original version of the series to Channel 4, which is planning a three-year run starting in 2017. The Great British Bake Off launched on BBC1 in 2010 and became the most popular TV show in the UK in 2014 and 2015.

However, BBC Worldwide is holding onto the international format rights for 12 years. The company also has an exclusive first negotiation position with Love Productions for the international distribution of future seasons of The Great British Bake Off.

The Great Bake Off is among 16 new formats BBC Worldwide will present to buyers during MIPCOM in Cannes next month.

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