Former Sky channel head John Cassy has teamed with BAFTA-winning director Daniel Smith to launch immersive content studio Factory 42.
Based in London, the firm will work at the intersection of television, film and games to create multi-platform stories through a variety of technologies, including virtual reality and augmented reality.
The company’s first commission is the VR experience Giselle (pictured) for European pay-TV operator Sky. Inspired by the English National Ballet’s anticipated performance by the same name, the project will feature ENB’s artistic director and lead principal dancer Tamara Rojo.
The two-minute piece, featuring original choreography by award-winning choreographer AkramKhan, sees Rojo leaving behind a 3D trail of light and dust to depict the course of her movements.
The experience will be one of the first projects to be made available on Sky’s new VR app, which is slated to launch in October.
Most recently, Cassy spent 10 years at Sky where he was responsible for launching and overseeing the Sky Arts channels. Additionally, he served as director of 3D, where commissioned the BAFTA-winning David Attenborough’s Natural History Museum Alive 3D, directed by Smith.
Smith’s most recent VR scripted short FlySpy has won more than a dozen awards on the festival circuit.
“We’re hugely excited about opportunities that bleeding edge immersive technologies are offering to tell stories in new ways and create extraordinary experiences for viewers,” said Cassy, chief executive of Factory 42, in a statement.