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Aito Media launches “Fake News” TV format

Finnish production company Aito Media is launching Fake News, a new entertainment format where celebrity contestants are tasked with separating real and fake news, creating their own fake news and ...
January 23, 2017

Finnish production company Aito Media is launching Fake News, a new entertainment format where celebrity contestants are tasked with separating real and fake news, creating their own fake news and telling stories from their own life.

Eero Hietala (pictured, right), the creative director and chair of Aito, said with fake news and bogus stories grabbing huge audiences online, he wanted to harness that interest and make a show that is both entertaining, while exposing the way the public consumes media.

The All-Star Lifeguards and Rescuing Santa producer the announcement at the Realscreen Summit in Washington, D.C. Monday.

Fake News builds on a phenomenon highlighted by the past US presidential elections. It is getting increasingly hard to separate real news from fake news. The timing for our show is perfect,” says Ilkka Hynninen (pictured, left), CEO of Aito Media.

The format will be distributed in the global market by Small World IFT.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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