Scripps Networks Interactive has tapped Leena Singarajah to lead its Asian division as managing director, effective immediately.
Based in Singapore, Singarajah (pictured) will focus on developing and executing the growth strategy for Scripps Networks’ lifestyle brands across the region. She reports to Derek Chang, head of international lifestyle channels at SNI.
Singarajah joined Scripps in 2014 as head of distribution and ad sales for Asia-Pacific, where she oversaw regional and local distribution, and sales strategies for Asian Food Channel, Food Network, Travel Channel and HGTV.
Prior to joining Scripps Networks, Singarajah served as senior VP, head of sales and business development for Asia-Pacific at IMG Media, managing content and channel distribution, as well as launching IMG Media’s 24-hour sports channel, EDGEsport.
“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry,” said Chang in a statement. “Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region.”