Producers’ trade group Pact U.S. and the multi-platform video network Global Online Video Association (GOVA) have launched a series of initiatives designed to boost coordination and cooperation between the traditional TV and digital industry.
Pact earlier this year secured partnerships with GOVA and digital content transactional law firm Ginsburg Daniels Kallis as part of a broad-based Digital Hub initiative to offer the 45 Pact U.S. member companies new revenue streams, platforms and knowledge resources while also fostering collaboration between the next-gen and linear spaces.
Among the initiatives is a mini-market — the first fruits of a meeting of the minds among 18 CEOs, chief digital officers and other leaders from across both industries who gathered to provide leading TV and digital indies with greater insight into each other’s businesses.
In addition to the newly minted market, the alliance partners have also agreed to form a closer relationship between the production communities, Google Creative Labs and the Facebook Creative Shop; establish greater communication channels between the associations’ member companies; explore emerging international licensing opportunities; and improve understanding of evolving digital monetization rules and regulations.
“As a creative and democratized market, we need to be stronger and can do that as a group,” said Pact U.S. president David Lyle (pictured) in a statement. “Our primary goals in this area are to improve communication, pursue tax credits and other critical areas of mutual concern, which can only be accomplished collectively through an association like ours.”
“As the lines continue to blur between the linear programming and digital content worlds, our aim is to strengthen the overall production community by promoting growth and profitability, and this is a great first step,” commented executive director of GOVA Jon Taylor.