Authentic Entertainment, a subsidiary of Endemol Shine North America, has appointed veteran development exec Sara Reddy as executive VP of development and current.
With more than 10 years of unscripted experience, Reddy (pictured) has worked on hundreds of hours of content for networks such as TLC, Discovery, Animal Planet, A&E, MTV, VH1, Showtime, ABC and CBS.
She has served as executive producer on such successful reality television series as Toddlers and Tiaras, High Stakes Sweepers, Here Comes Honey Boo Boo, and most recently My Giant Life and 7 Little Johnstons, all for TLC. Other credits include supervising producer roles on Discovery’s American Chopper and American Hot Rod.
Additionally, Reddy has worked in development for both Arnold Shapiro Productions and The Jay and Tony Show.
“We’ve had a successful history together, and I look forward to a successful future,” said Reddy in a statement. “I love creating programming that gets everyone’s attention, and Authentic is the right place to do that.”
“Sara’s experience in developing and overseeing hit series is only matched by her sense of humor and eye for what will make viewers sit up and take notice,” added Authentic Entertainment’s co-founder and CEO Lauren Lexton.
Reddy’s hiring follows a wave of appointments made by the Burbank, California-based production unit, in which Jeffrey L. Weaver was upped to EVP of production and content; Paul Halperin was lifted to EVP of business & finance; Nneka Enurah was tapped as VP of multi-platform & partnerships; and Deb Jackson was named VP of production.
Authentic is the production company behind such unscripted hits Toddlers and Tiaras, Flipping Out, Here Comes Honey Boo Boo, Ace of Cakes, Best Thing I Ever Ate, and the upcoming return of Trading Spaces.
In addition, GSN just announced it has picked up UK game show Pointless to development. The show, which is based on the successful format from Endemol Shine’s Remarkable Television, will be produced by Authentic for GSN.