Discovery Networks has upped Benedicte Steinsrud to director of acquisitions, Nordics.
The appointment is part of Discovery Networks’ plan to set up a new Nordic acquisitions structure, based in London.
In her new role, Steinsrud will be working closely with the local programming teams in Sweden, Norway, Denmark, and Finland to acquire content across the region for all channels, including both former SBS channels and Discovery branded channels. She will report to Eivind Landsverk, executive VP and chief content officer for the region.
Steinsrud has spent 10 years with Discovery and the former SBS channels, most recently as head of acquisitions for Norway. Last year she moved to London, taking the role of director, business and legal affairs, Nordics.
Four years ago, Discovery Communications reached an agreement with ProSiebenSat.1 Group to buy the company’s SBS Nordic operations.