Viacom International Media Networks – a division of Viacom – has appointed new execs for two of Viacom’s flagship brands: The Paramount Channel and BET International.
Jill Offman (pictured, left) has been elevated to EVP, adding oversight of The Paramount Channel to her current role as head of Comedy Central International and managing director of MTV UK and Comedy Central UK.
In her new role, Offman will direct the international brand strategy and development of The Paramount Channel, which debuted outside of the U.S. in 2012 and has since grown to 12 channels available in 115 countries.
She will continue to lead Comedy Central outside the U.S., overseeing its creative vision and business strategy. As managing director for Comedy Central UK and MTV UK, Offman heads the programming teams for both brands and is responsible for their original commissions and acquisitions, research, marketing, communications and creative.
Offman began her career as a journalist and filmmaker for the CBC in Canada. She then went to Discovery Canada, where she was head of programming for the factual channels portfolio. Offman was subsequently recruited to head up Discovery in the UK, being elevated to run programming for all of Discovery’s 11 channels.
She joined Comedy Central UK in 2008 and oversaw the rebrand from Paramount Comedy to Comedy Central the following year.
Elsewhere, Alex Okosi, EVP and managing director of VIMN Africa, will expand his role to oversee all of BET’s markets outside of the U.S.
Okosi (pictured, right) will manage the development and overall strategy for BET International. He will continue to oversee entertainment brands MTV Base, MTV, Comedy Central, Nickelodeon, Nick Jr., NickToons, VH1 Classic and BET in Africa.
Appointed to his position in early 2017, Okosi joined Viacom in 1998 as part of the trade marketing team in New York before joining MTV Networks’ affiliate sales and marketing division in L.A. in 2000. By mid-2003, he transferred to MTV Networks International’s strategy and business development team in London, where he developed the blue print that led to Viacom’s expansion into Africa.
“Alex expertly spearheaded the growth and expansion of Viacom in Africa, and has overseen the creation of an incredible variety of content and experiences that spotlight the best of African American and African culture and creativity,” said David Lynn, president and CEO of VIMN, in a statement. “I look forward to seeing him bring that same passion and strategic approach to the BET brand in markets around the world.”
Offman and Okosi will report to Lynn. Offman will continue to report to James Currell, president and MD, VIMN UKNEE, and Okosi will continue to report to Raffaele Annecchino, president and MD of VIMN SWEMEA.