Propagate Content has appointed primetime reality showrunner Laurie Girion to lead the prodco’s unscripted division.
As EVP of non-scripted content, Girion will oversee creative development and production of Propagate’s unscripted slate.
Reporting to co-CEO’s Howard T. Owens and Ben Silverman, who is also company chair, Girion will manage a team that includes Kevin Healy, recently elevated to SVP of entertainment, and Brett-Patrick Jenkins, SVP of development.
As a showrunner, she has developed material in a series of overall deals with both major studios and indies, including Fox TV Studios, CBS, Sony TV, Pilgrim Media Group and Shed Media. Her credits include OWN’s Welcome to Sweetie Pies, WB’s Popstars, ABC’s Wife Swap, NBC’s Last Comic Standing, and Lifetime’s This Time Next Year, among others.
Under her own Storyvision banner, she created and executive produced Lifetime’s critically acclaimed docuseries Cheerleader Nation, CW’s comedic competition series Crowned: The Mother of All Pageants, and AMC’s competition docuseries Showville.
“Laurie is a highly respected showrunner and storyteller, and as we grow our creative ranks her expertise in the genre and leadership skills will be invaluable to us,” said Silverman and Owens in a joint statement. “We are bullish on the growth of unscripted and are committed to creating, developing, and producing the most interesting, culturally relevant stories for the widest possible audiences.”
Girion’s appointment comes two months after Propagate received a financial investment from boutique merchant banking firm The Raine Group to accelerate its growth into markets across Latin America, Asia, India and the Middle East. While the amount of the investment was unspecified, the company said it would also be used to expand its worldwide production, distribution and digital businesses through the launch of targeted acquisitions and new ventures including the launch of a branded content studio division and podcast network.
Launched in 2015 by Owens and Silverman with an equity investment from A+E Networks, Propagate has 17 series in production and 40 projects in development at more than 21 networks and streaming services, including Apple’s first series, Planet of the Apps and Amazon’s podcast-to-television horror series Lore.