Discovery, Inc.-owned Food Network has partnered with multimedia messaging app Snapchat to launch the network’s first Snapchat culinary spin-off.
Chopped U will pit two young aspiring chefs in direct culinary competition to battle it out in the kitchen. Each contestant is given 30 minutes and four mystery ingredients to create a unique dish. Host Lazarus Lynch (Food Network’s digital series Comfort Nation; pictured left) will judge each meal and determine the episode’s winner.
Produced exclusively for Snapchat, the first episode of the six-week series premiered Sunday (March 18) at 6 a.m. ET/PT, with the program’s subsequent episodes broadcasting Sundays on Snapchat’s Discover page.
Previously released episodes will be available using Snapchat’s Search feature.
“Chopped is an example of crowd-pleasing, premium content that has long attracted a devoted and loyal following,” said Vikki Neil, SVP and GM of Discovery’s Lifestyle Digital Studios, in a statement. “Snapchat’s platform allows us to bring this beloved show to a new mobile-first format, making it more accessible to our millennial and centennial audience.”
“Chopped U is Snapchat’s first cooking Show and we’re excited to reimagine this franchise for our audience,” added Vanessa Guthrie, partner lead for Snapchat Shows.
Food Network was one of the original publishers for Snapchat’s Discover launch in January 2015, and has since, along with sister network HGTV, expanded its relationship with Snap Inc. to develop and produce exclusive original shows for Snapchat.