Unscripted

VR City, Sports Relief team on VR film about malaria

London-based video production studio VR City and Comic Relief’s biennial charity event Sports Relief are teaming together to produce a 360-degree documentary film about the deadly malaria disease. The virtual reality ...
March 22, 2018

London-based video production studio VR City and Comic Relief’s biennial charity event Sports Relief are teaming together to produce a 360-degree documentary film about the deadly malaria disease.

The virtual reality collaboration, titled Malaria: Life on the Front Line, aims to raise awareness of life-saving malaria treatments by showing the journey of a mosquito as it spreads malaria in Uganda.

Narrated by Broadchurch actor David Tennant, the immersive film takes viewers from the beginnings of the mosquito’s life as it grows and searches out human blood. Following those on the front line of the fight against malaria, audiences learn about the rapid diagnostic tests being performed by locally trained medics, and how these can be the difference between getting lifesaving early treatment and death.

Directed by VR City CCO Darren Emerson, the film uses 360 degree views of scenes ranging from small villages and local hospitals to the typical landscapes of Uganda.

“With this film, we wanted to connect audiences with the threat people in Uganda are confronting every day. By using VR it is possible to feel as close to being there as possible without actually taking them there,” said Ashley Cowan, CEO and co-founder of VR City, in a statement.

To find out more about the film, click here.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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