Former re:think Entertainment owner Susan Boshcoff and long-time Canadian broadcast executive Kerry Moraes-Sugiyama have launched an international distribution firm.
Animiki See Distribution Inc. (ASDI) serves as an arms-length subsidiary of national broadcaster APTN (the not-for-profit Aboriginal Peoples Television Network), with a mandate to promote and sell content from Indigenous producers to the worldwide market.
Headquartered in Winnipeg and with offices in Toronto and Vancouver, the sales company will also work alongside its producer partners to assist with the creation and development of content with global appeal.
While ASDI is working exclusively with Indigenous producers, its content will not be specific to Indigenous culture.
Boshcoff, who will be based in Toronto, serves as general manager of ASDI. Moraes-Sugiyama, meanwhile, is assistant general manager and works from the company’s Vancouver office.
With more than 15 years of experience as a producer and distributor in the international television industry, Boshcoff previously founded production-distribution company re:think Entertainment, and co-founded digital-first media company Moxyplanet.
Moraes-Sugiyama previously spent seven years at APTN where she served as western program manager, before moving to the creative world where she produced and directed both scripted and factual projects over the last four years.
“The majority of my professional life has been dedicated to giving Indigenous storytellers the opportunity to have their voices heard, and as an Indigenous woman myself, to expand this to the world stage is very exciting,” Moraes-Sugiyama told realscreen at MIPTV.
This year’s edition of MIPTV was the first market for the fledgling company. Coming together in January to establish the venture, the team has brought approximately 160 hours of content to the French Riviera.
Anchoring the slate are factual series Red Earth Uncovered (13 x 30 minutes; pictured), which journeys across the globe to investigate notorious mysteries; lifestyle series Chaos & Courage (19 x 30 minutes), which follows women who serve, protect and rescue; and culinary program Quest Out West (26 x 30 minutes), which shadows foraging foodie Tracey Kim Bonneau as she ventures into the wild to hunt for truly healthy meals.
The company has also been busy picking up a handful of sales, including women’s lifestyle program Urban Native Girl, which has been acquired by SPAFAX for Air Canada; as well as children’s series Coyote’s Crazy Smart Science Show and Tiga Talk! taken by SBS for NITV.
“We’ve just started to build our catalog, but we know that great content travels and are already working with a lot of talented producers & building a diverse slate across scripted and factual, including kids, docs, food, travel, crime and paranormal,” added Boshcoff.