The newly minted Scottish production studio will specialize in developing and producing innovative entertainment formats and series across a range of platforms.
Robertson will serve as Very Nice’s managing director, while Imbert will take on the role of creative director.
Robertson previously served as Mentorn Media’s head of entertainment, a role he was promoted to in December 2016. There, he was responsible for overseeing all entertainment commissions for the company and the development of new formats. Prior to this, he served at Mentorn Scotland as an executive producer on Robot Wars.
Prior to Mentorn, Robertson was creative director at the STV Group, and held a variety of roles at Tigress, Zeppotron and Endemol.
His production credits include Big Brother UK, Soccer Aid, Killer Shark Live, The Farm and I’m a Celebrity Get Me Out of Here, among others.
Imbert, meanwhile, has spent the last decade working as a freelance producer in development on multiple platforms for Princess, Endemol, Shine, Little Dot, The Guardian, Keshet, STV and ITV. His production credits include Big Brother, Britain’s Got Talent,and The Paul O’Grady Show, and was most recently series producer on BBC2′s Robot Wars.
He began his career in 2007 within Endemol’s digital video department, which saw the first wave of sponsor-integrated and original firsts for social platforms.
“Between Henry and I, we have a huge amount of production experience and we want to build on that and make great shows that are both innovative and exciting, and we’re keen to work alongside other Scottish indies in the future,” said Robertson in a statement.
“Innovative entertainment formats are our sole focus. We are dedicated to building the business to provide exciting and subversive cross-platform formats,” Imbert added.