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Hulu, Vice Media ink 150-hour content licensing deal

Online subscription streaming service Hulu has secured a content licensing agreement with youth-focused media company Vice Media. Under the deal, Hulu’s portfolio of unscripted programming will increase with 15 factual series ...
May 18, 2018

Online subscription streaming service Hulu has secured a content licensing agreement with youth-focused media company Vice Media.

Under the deal, Hulu’s portfolio of unscripted programming will increase with 15 factual series and more than 150 hours of content from Vice’s fledgling cable channel Viceland.

Viceland content will be available to customers of the SVOD platform beginning June 8, including all past episodes of the Emmy Award-nominated Gaycation with Ellen Page (pictured), which looks at LGBTQ communities around the world; Woman, featuring feminist icon Gloria Steinem; culinary program F*ck, That’s Delicious from rapper Action Bronson; AbandonedBlack Market featuring Michael K. Williams; and weed-focused culinary series Bong Appétit.

Other programs soon to be available to Hulu customers include past seasons of CyberwarAbandoned,  Black MarketHamilton’s PharmacopeiaHate Thy Neighbor, Huang’s WorldWeediquette and the James Van Der Beek-fronted comedy What Would Diplo Do?.

In March 2017, Hulu and A+E Networks brokered an affiliate agreement that brought Viceland, as well as all six original brands from the A+E Networks Family, to Hulu’s live TV streaming service.

Hulu’s new deal with Viceland will make programming from the channel available to stream through Hulu’s SVOD service for the first time.

Hulu is a joint venture between The Walt Disney Company, 21st Century Fox, Comcast (through NBCUniversal) and Time Warner (through Turner Broadcasting System).

“Our viewers love watching thought-provoking reality series on Hulu, and partnering with Viceland is yet another way we’re building the most valuable content offering for fans of unscripted programming,” said Lisa Holme, Hulu’s VP of content acquisition. “Viceland has consistently created and produced stories that explore the cutting-edge, culturally-relevant topics that Hulu’s young and passionate audience craves, and we’re excited to be the very first to offer their shows in a subscription on demand environment.”

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