Former Endemol Shine Group Italy chief Paolo Bassetti has joined Banijay Group as the company’s CEO for its Italian division.
With the title, the new regional manager will oversee operations for the Group’s outfits in Italy – which include Magnolia, Nonpanic, Aurora TV, DryMedia, L’Officina, Atlantis and the newly launched Banijay Studios Italy – while also taking charge of the company’s operations in Spain.
Bassetti, the brother of Banijay Group CEO Marco Bassetti, will work closely alongside Stefano Torrisi, EVP of Banijay Group’s Italian and Spanish operations, in his role.
Bassetti made his exit from Endemol Shine Italy in February of this year, after having most recently served as CEO and chairman of the operation’s Italian arm. He was also a member of Endemol Shine Group’s international board.
During his tenure at Endemol Shine, he led all operations across the territory and oversaw the production of such leading Italian titles as Big Brother, Deal or no Deal,Ready Steady Cook, Who Wants to be a Millionaire?, Masterchef, Kitchen Nightmares and Still Standing.
Prior to Endemol Shine Italy, Bassetti held senior as CEO at La Italiana Production and as CEO at Aran Production, which later became an Endemol company. He also served as VP over a four-year period at Italy’s TV producers’ association APT.
“I’m looking forward to working with Paolo again and firmly believe he is the right fit to oversee the two territories,” said Banijay Group CEO Marco Bassetti in a statement. “Bringing extensive expertise, relationships and regional knowledge, he is the perfect leader to take our business to the next level in Italy and Spain.”