Keith Underwood has been elevated to chief operating officer of UK pubcaster Channel 4.
As COO, Underwood will act as a strategic advisor to C4′s chief executive Alex Mahon and will lead the finance, technology, content management, workspace and business assurance teams.
Underwood took the helm of COO in March 2018 and the confirmation of his appointment concludes the recruitment process.
Most recently, Underwood served as the organization’s director of strategy and technology. Prior to joining Channel 4, he was VP of strategy and digital media for Discovery Networks International, and previously worked in strategy roles at BskyB (Sky UK) and as a consultant at PricewaterhouseCoopers (PwC).