UK indie prodco Zig Zag Productions has teamed with Anglo-Chinese TV producer and rights content distributor IPCN for a short-form street art series.
The Writing’s on the Wall (5 x 5 minutes) will offer a whistle-stop tour of London’s underground street art scene, centered around the theme of female empowerment.
The first episode will follow UK street artist Lhouette and his female apprentice. Each subsequent episode will focus on one female graffiti artist and her work.
Viewers will learn about the art and history of graffiti as well as the struggle to make it in a male-dominated art culture.
The series will launch on IPCN’s newly launched short-form digital channel Channel R, available on Tencent’s WeChat platform.
“Historically we have been looking at long-form TV formats, so it is a great adventure and a challenge for both of us to produce short-form digital content that suits the taste of the millennials in China,” said Rebecca Yang, IPCN founder and chairwoman, in a statement.
“We expect this mini-series to be really well received in the market, especially with the focus on supporting women in arts and promoting girl power, which is very topical amongst the young fans of Channel R who have a strong opinion about gender equality.”
The Writing’s on the Wall follows on the heels of IPCN’s partnership with Tencent on music grime show Street Credit in London (5 x 5 minutes) and its follow-up Street Credit in Chongqing (5 x 5 minutes).
The series is the second short-form offering from Zig Zag after the recent Troy the Magician (5 x 6 minutes) on Facebook Watch.