UK indie Zig Zag Productions and Wingman Productions are teaming on a half-hour shiny-floor game show funded by A+E Networks International.
The Tower will feature contestants answering rapid-fire questions with the goal of taking control of a giant glass cylinder pierced by rods holding up 21 colored balls.
Participants pull as many rods out of the tower as possible, causing the valuable prize balls to fall, while avoiding dropping the negative penalty balls or the game-ending black ball – all with the aim of taking home the cash prize at the end of the game.
A+E Networks International, the distribution arm of A+E Networks, holds worldwide distribution rights to the format.
In a statement, Zig Zag CEO Danny Fenton (pictured) said the company has “recently made a concerted effort to be in the studio game space.” In addition, the company has recently received commissions from Facebook Watch for the short-form series Troy the Magician; BT Sport for the panel show Fan TV; and Infinity Creative Media for the football entertainment series The Football Show.