MTV Studios and Bunim/Murray will be rebooting the iconic reality format The Real World via Facebook Watch.
The news was announced during a keynote session from Facebook’s head of content planning and strategy, Matthew Henick, and director of product management, Paresh Rajwat. MTV president Chris McCarthy was also on hand for the announcement.
The new version will roll out with three new seasons, including native versions for the U.S., Thailand and Mexico. Using the social tools ingrained within Facebook Watch, such as Facebook Live, Premieres and live chat tool Watch Party, viewers will be able to submit themselves for casting consideration, and also interact with cast members over the course of the season.
MTV Studios and Bunim/Murray will be co-producing the new seasons, set to debut next spring. Pre-production is underway in each location.
“For us to bring this show back, we had to do it in a different way,” said McCarthy at the session. “Hopefully we will be creating a new form or genre that we are calling ‘shared reality TV.’”
The news accompanied a presentation from Henick and Rajwat about the progress the nascent video platform has made over the course of the past year. According to Rajwat, every month, approximately 50 million people in the U.S. alone watch at least a minute of content via Facebook Watch, and those who do tune in tend to spend five times longer watching video content through the platform than on video content that pops up in their news feeds.
The social media platform has also fleshed out the video offering with the aforementioned tools, designed to foster co-viewing, interactivity and community.
Besides the Real World reboot, the team also shared more slate news in the session. Facebook Watch’s live trivia game show, Confetti, will be rolling out in the EMEA, APAC and LatAm regions, while The World’s Most Amazing Dog, a global canine competition show based on a format from Israel’s Gil Formats, will also be coming to the platform. The series will be produced in partnership with The Dodo and 3 Ball Entertainment.