Scottish digital media brand STV and European media and entertainment company Sky, part of the Comcast group, have entered into a five-year strategic partnership.
The agreement will give Sky customers in Scotland access to STV’s regional variants in full HD, as well as STV’s VOD service, STV Player, on their Sky Q and Sky+ set top boxes for the first time. Included are programs like Britain’s Got Talent and The Voice UK (pictured).
The deal also ensures that all four STV regions will have HD programming, to create the first fully regionalized PSB HD service on Sky. HD variants are expected to launch in the first half of 2019.
“We’re delighted to be strengthening our partnership with Sky, which will give Sky viewers across Scotland even better access to STV’s hit shows whenever and wherever they want them,” said STV CEO Simon Pitts, in a statement.
“This partnership with STV will bring even more great content to Sky customers across Scotland, as well as enabling us to collaborate and launch the first fully regionalized HD service from a public service broadcaster,” added Stephen van Rooyen, Sky’s CEO for the UK and Ireland.