Apploff Entertainment president and CEO Jeff Apploff has been selected to deliver a keynote at MIPFormats 2019.
Apploff (pictured) has a long history of creating, developing and producing formats worldwide. He will use his keynote to discuss his career in the format space as well as the processes of producing in-house and working in partnership with other companies.
This year, Apploff served as exec producer on Mental Samurai for Fox, hosted by Rob Lowe, and he is currently producing the third season of Fox’s Beat Shazam, a musical game show he created based on the Shazam app and hosted by Jamie Foxx.
In 2003, he created the unscripted dating series Secret Admirer for NBC. He went on to develop a string of unscripted series and game formats, including Face the Family, Don’t Forget the Lyrics!, Big Saturday Night and Million Dollar Money Drop.
In 2015, Apploff created and sold a game show based on the trivia app QuizUp to NBC. He sold the project, with NBC International, to five territories, including ITV in the UK and TF1 in France.
“I’m thrilled to be speaking at MIPFormats, where the international formats community unite as our industry is facing some major challenges,” said Apploff in a statement. “Working with creative talents and properties from the wider entertainment ecosystem is an essential part of finding the successful mix for today’s fragmented audiences.”
“We’re delighted to welcome such a seasoned international formats creator as Jeff Apploff, who will share his expertise in what makes a successful format in today’s fast-changing environment, talk about some of his most recent successes and of course share his vision of the future of the formats industry,” added Lucy Smith, director of MIPFormats.
MIPFormats, the discovery showcase for the global formats community, takes place in Cannes on April 6 and 7 ahead of the MIPTV global entertainment content market, which runs April 8-11. Other execs set to participate include François Tron, head of content for all channels and platforms for Belgian pubcaster RTBF; Jo Wallace, commissioning editor at the BBC; and Bo Stehmeier, president of Red Arrow Studios International.