Viacom-owned pay-TV channel Paramount Network has set an April 4 premiere date for its social experiment format and reality television hit Wife Swap.
Produced by Banijay Studios North America, a division of Banijay Group, the 10 x 60-minute format – which originally ran from 2004 to 2010 on ABC – invites two households to swap wives from different backgrounds for two weeks. The women must adapt to parenting, socializing and running the household according to the other wife’s rules.
In the second week, the swapped wives get to run the households as they see fit. The wives and their spouses eventually hold a joint meeting where they judge each other’s life choices and their impact on the family.
Viacom sister network CMT had picked up the revamped reality TV series on March 8, 2018, for a 10-episode reboot under its original format. Wife Swap, however, will shift homes from CMT to Paramount Network when it premieres on April 4 at 9 p.m. ET/PT.
“Wife Swap is an iconic international hit that’s more relevant now than ever,” said Keith Cox, president of development for Paramount Network, in a statement. “There are plenty of fireworks in each episode that audiences expect, but they’ll also be surprised as they watch these families learn about new lifestyles and choices to find resolution.”