British pubcaster Channel 4 and London indie Love Productions have inked an agreement to extend The Great British Bake Off until 2021.
Channel 4 will broadcast season 10 of Bake Off later this year, with an additional two new seasons to follow.
In additional Bake Off news, Channel 4 will bring the confectionery competition series Junior Bake Off (15 x 60 minutes) to viewers in 2019. As part of this agreement, Love Productions will produce three seasons of the youth-skewing format.
“Over the last two years The Great British Bake Off has become one of the best loved programs on Channel 4, embodying the warmth, mischief and inclusivity for which the channel is known,” said Ian Katz, Channel 4′s director of programs, in a statement. “We’re delighted to be continuing our fantastically collaborative partnership with Love Productions and especially to be discovering a new generation of British baking talent with Junior Bake Off.”
“We have been hugely encouraged by the audience response and feedback the show has received during its time on Channel 4 and are thrilled to be bringing Junior Bake Off to the Channel,” added Love Productions chief executive Richard McKerrow.
Before Bake Off made its way to Channel 4, the sugar-laden format originally aired on the BBC. The British pubcaster, however, lost rights to the original version of the series to C4 in September 2016 when the channel offered top dollar for the factual program and inked a three-year deal for Bake Off, worth an estimated £75 million (US$97 million).
(With files from Daniele Alcinii)