Viacom-owned cable channel Paramount Network has greenlit a documentary competition series from executive producer Taylor Sheridan (Hell or High Water, Sicario), Endemol Shine North America subsidiary Truly Original and 101 Studios.
The Last Cowboy will chronicle the lives of eight horsemen and trainers as they compete in the high-stakes world of professional reining, a western-based competition where riders guide horses through a precise pattern of circles, spins and stops.
In conjunction with the series rollout, Sheridan is launching “Run for a Million,” an arena-based competition reining with US$1 million on the line. The event takes place on Aug. 15-17 at the South Point Arena and Equestrian Center in Las Vegas, with the winner being crowned in the series finale of The Last Cowboy.
Truly Original’s Glenda Hersh and Steven Weinstock serve as executive producers alongside Taylor Sheridan, 101 Studios and David C. Glasser. Tori Socha oversees the production for Paramount Network.
The Last Cowboy is slated to premiere this July across Paramount Network.
“The grit, beauty and tenacity of the West are linked to America’s legacy and my creative drive has been to explore those, in all their complexities, in film and scripted television,” said Sheridan in a statement. “Now, with The Last Cowboy and ‘Run for a Million,’ we’re bringing the real men and women, and their dedication to the sport of reining, to the small screen, an unmasking of the cowboy world that we hope TV audiences will enjoy.”
“What many people don’t know is that some of the greatest cowboys in the world aren’t living and working on ranches; they’re competing in one of the world’s most elite sports,” added Truly Original co-CEOs Hersh and Weinstock. “Riders, trainers and horses perform at spectacular levels, and the drama and stakes of reining are as intense as any professional sport – with major money also on the line.”