Luxembourg-based digital media group RTL Group is combining and integrating several of its businesses to make its Berlin-based digital video company Divimove a leading digital studio in Europe.
RTL will combine its digital video business in the Nordics (United Screens) with Divimove, while integrating the Dutch RTL MCN into the new combined entity. The new Divimove will represent more than 1,000 talents in nine European countries, currently generating 3.2 billion online video views per month.
Tobias Schiwek will continue to serve as CEO of Divimove and will lead the integration process. His expanded remit will see him report to RTL Group’s executive committee, effective immediately. Natalie Tideström Heidmark will continue to serve as CEO of United Screens, reporting to Schiwek.
The move includes plans to significantly expand Divimove’s capabilities in the areas of talent management, production of short-form video content, advertising sales and technology/data. The growth plan has been approved by the executive committee.
“RTL Group’s digital video businesses have built significant reach among young audiences which are highly sought after by advertisers,” said RTL Group CEO Thomas Rabe (pictured) in a statement. “We have now defined a new structure and strategy to convert the rapid growth in short-form video consumption into a profitable business: we are bundling our strengths into one company with a hands-on management team, we are investing in talent, creativity and technology – and we are bringing the cooperation within our Group to the next level. Thus, Divimove will also work closely with BMG and the Bertelsmann Content Alliance in Germany.”
(Photo courtesy of RTL Group)