People/Biz

Apple TV+ sets launch date, price

Global tech and media giant Apple has set a launch date and price point for its upcoming subscription streaming service, Apple TV+. Apple TV+ will launch Nov. 1 in over 100 ...
September 10, 2019

Global tech and media giant Apple has set a launch date and price point for its upcoming subscription streaming service, Apple TV+.

Apple TV+ will launch Nov. 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online, for US$4.99 per month with a seven-day free trial. Regional prices will vary, with¬†Apple TV+ set at CA$5.99 in Canada and ¬£4.99 in the UK. “Family Sharing” will allow up to six people to use a single subscription.

As of today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can receive one year of Apple TV+ for free.

The service will be ad-free.

Apple most recently picked up the TIFF-premiering feature doc Dads, from director Bryce Dallas Howard, produced by Brian Grazer and Ron Howard’s Imagine Documentaries and Nine Muses Entertainment, in association with Dove Men+Care.

The service will also debut the feature nature doc The Elephant Queen and two original documentary projects from Oprah Winfrey: Toxic Labor (working title), which will explore sexual harassment, abuse and assault in the workplace, and an untitled second project that will examine topics surrounding mental health. Winfrey will also revive her famous book club at Apple.

Apple had acquired The Elephant Queen at TIFF in 2018.

“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s co-head of Worldwide Video, in a statement. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”

“Apple TV+ is an unprecedented global video service with an all-original slate,” added co-head of Worldwide Video Jamie Erlicht. “We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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