Banijay Group distribution arm Banijay Rights, through its co-development deal with UK indie Touchdown Films, is developing a biography series in partnership with U.S. arts network Ovation, covering celebrities who have achieved “icon: status.
Artist to Icon (10 x 60 minutes) combines archive footage and new interviews to explore the lives, careers and massive successes of figures such as Madonna (pictured), Robin Williams and Cher, among others.
The series is currently in production and will be available for delivery later this year.
Ovation will retain distribution rights in the Americas, with Banijay Rights handling sales in the rest of the world.
“We’re pleased to be working yet again with Banijay Rights, and now with Touchdown Films,” said Scott Woodward, EVP of programming and production at Ovation, in a statement. “As an arts network, we’re always looking for dynamic and creatively-inclined projects and Artist to Icon is no exception. Charting the rise of some of the world’s greatest artists — actors, musicians and more — is a perfect fit for Ovation.”
“This innovative model means we do not have to wait for a fully-fledged commission to get a project greenlit,” added Andreas Lemos, commercial director of factual at Banijay Rights. “Via our deal with Touchdown we have developed the series together with a leading U.S. broadcaster, enabling it to come to fruition via a co-production arrangement. Banijay Rights has a long-standing and close relationship with Ovation and we are delighted to be working with them on this exceptional series.”
(Photo courtesy of Banijay Rights)