American mass media company Discovery Inc. is launching a new direct-to-consumer cooking platform through its Food Network channel.
The company is partnering with global tech company Amazon to introduce new streaming technology and offer consumers live, interactive cooking instruction every week with the top culinary experts, grocery and equipment delivery and over 800 on-demand streaming classes.
Food Network Kitchen launches late next month in the U.S.
The new service will be available via Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs. It will also be available across iOS (iPhone and iPad), and Android mobile devices. Additional platforms and devices will be compatible starting next year.
Programming will include the on-demand cooking classes, 25 weekly live classes, 3,000 instructional videos, curated Food Network cooking shows and other exclusive Food Network Kitchen content.
Home shopping features will include culinary equipment and ingredient home delivery, to help viewers recreate what they see and learn, as well as 24/7 live culinary support, with cooks on call to help answer questions and offer tips and tricks. Equipment delivery and live support will roll out next year.
“Food Network Kitchen brings the top chefs in the world directly to consumers’ kitchens through first-of-its-kind live interactive cooking classes, seamless e-commerce transactions, and the richest culinary media ecosystem in the world,” said David Zaslav, president and CEO of Discovery, in a statement. “We are re-imagining the direct-to-consumer experience as not just another entertainment service but as the ‘Peloton of Food’ accessible to everybody. Through Food Network Kitchen’s proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers’ lives better. With hundreds of the world’s leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again.”
“Everything we do starts with the customer and they have repeatedly asked us to bring the incredible food they see on Food Network into their homes,” added Peter Faricy, CEO of direct-to-consumer at Discovery. “Food Network Kitchen is an interactive culinary experience that will improve people’s lives. We have designed a product that will change the way people cook by giving them direct access to their favorite chefs, the convenience of expert instruction and the skills they need to be more confident in the kitchen. We are bringing inspiration and joy to cooking.”