BBC Global News, the international commercial news division of the BBC, has struck a commercial sponsorship and branded content deal with FedEx Express.
Under the pact, BBC Global News will produce a multi-platform series centered on the global trading networks that aid businesses in reaching billions of potential customers worldwide. FedEx Express, meanwhile, will serve as the exclusive sponsor of the linear and digital series on BBC World News and BBC.com.
Titled Made on Earth, the series will embark on a journey across the globe to explore the crucial moments and changing trends occurring within industries that create eight everyday products, including spices, paper, coffee, flowers, whisky, handbags, bicycles and semiconductors.
In addition, the BBC has launched a digital hub that features articles, links to episodes on BBC Reel, as well as a series of commercial films created by BBC StoryWorks, the commercial content-marketing division of BBC Global News.
The non-fiction series will also be subtitled into local languages and appear on international BBC News sites including BBC Afrique, BBC Brasil, BBC Chinese, BBC Mundo and BBC in Japan.
Made on Earth is slated to premiere this fall.
“Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufacturers and consumers of goods from around the world and shows the endless possibilities available,” said Brie Carere, FedEx Corporation EVP and chief marketing and communications officer, in a statement. “The unique combination of the BBC’s compelling storytelling and worldwide reach will ensure that the subject of international trade will make an impact with audiences globally.”