Lionsgate-owned U.S. premium cable network Starz has appointed Jeffrey A. Hirsch as chief executive officer.
In his new role, Hirsch (pictured) will shape the overall business and programming strategy for Starz and shepherd the company’s continued evolution and expansion into the subscription streaming space.
Hirsch has been running the company for nearly a year. He joined Starz in July of 2015 as president of global marketing and product development, and was promoted to COO in 2016.
He helped launch the Starz app in the U.S. and orchestrated its expansion into nearly 50 countries in Europe, Latin America, the Middle East and North Africa, and Canada.
Prior to joining Starz, Hirsch served as EVP and chief marketing officer of residential services at Time Warner Cable.
“Jeff continues to lead Starz’s transformation into one of the world’s premier subscription platforms,” said Lionsgate CEO Jon Feltheimer in a statement. “He has a clear strategic vision, great understanding of where our business is headed and strong relationships that will all contribute to Starz’s continued strong growth and evolution.”
“I am excited to have the opportunity to lead Starz into the future alongside Jon and our team,” added Hirsch. “Over the last several years Starz has been on the leading edge of innovation across our industry, transitioning to a digital world with the launch of our App and OTT business and most recently through the expansion of our global footprint. As our evolution continues, our remarkable line-up of premium original series and vast library of content will drive both our domestic and international growth as we look to capture new audiences and subscribers around the world.”