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BritBox secures first wave of UK distribution deals ahead of launch

BritBox, the digital video subscription service from BBC and ITV, confirmed its first wave of distribution partners today (Sept. 27) ahead of the streamer’s UK launch, inking deals with Samsung, ...
September 27, 2019

BritBox, the digital video subscription service from BBC and ITV, confirmed its first wave of distribution partners today (Sept. 27) ahead of the streamer’s UK launch, inking deals with Samsung, Freeview Play and YouView.

The agreement with Samsung will see the BritBox app hosted on the company’s Tizen TVs. Slated to debut in the fourth quarter of this year, BritBox will also roll out on Freeview Play, the connected TV service from UK TV platform Freeview.

BritBox’s app will be available on Freeview Play TVs from a range of manufacturers, including Sony, Digihome, JVC, Logik, Luxor, Polaroid, Techwood, Toshiba and others. It can also be accessed via web, iOS and Android mobile devices and tablets.

By the end of 2019, YouView set-top boxes will also host the BritBox app. The hybrid television platform is a joint venture between BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva.

“Our fantastic partners indicate the appetite for our exciting, new, on-demand service. We look forward to announcing additional distribution deals in the future,” Reemah Sakaan, group launch director for ITV SVOD, said in a statement.

BBC and ITV unveiled plans to launch the streamer in the UK in February 2019. BritBox, currently available in the U.S. and Canada, aims to offer the “very best in past, present and future British programming.”

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