New York-based TV and film distributor FilmRise has appointed former BBC Studios sales manager Whitney Muroff as director of global acquisitions.
In the newly-created position, Muroff will be tasked with developing multi-territory film and television acquisition opportunities while also working in collaboration with existing content partners to grow FilmRise’s global licensing and distribution business.
She reports directly to FilmRise’s head of acquisitions Max Einhorn.
Muroff will represent FilmRise as a buyer at film and television markets throughout the year beginning with next week’s MIPCOM market in Cannes.
Most recently, Muroff served as manager at BBC Studios, where she handled factual sales and co-productions while also distributing programming into the U.S. marketplace. Prior to that, she was a sales executive there, handling the sales of unscripted content licensing to linear and digital platforms including various players in the AVOD and SVOD fields.
“Whitney has an impressive track record developing business opportunities and overseeing key content partnerships,” Einhorn said in a statement. “We’ll look to her acumen so we can continue to build the scale of our content acquisitions activities and make FilmRise’s footprint global. I am thrilled for her to join as she will be a fantastic addition to our FilmRise team.”