Global 4K UHD TV channel Insight TV has expanded its content production and sales operations to the U.S. with the launch of Insight TV Studios.
The new division will be headed up by Natalie Boot, head of media sales for Insight TV, alongside Mark Romano, VP of the Americas. The pair will be based out of the company’s New York offices.
Insight TV Studios will specialize in developing and producing original content for broadcasters and digital platforms while also seeking out copro partners to aid in the financing of unscripted series and live TV event programming for the American marketplace. Among the series available for licensing are Car Crews with Supercar Blondie (6 x 48 minutes; pictured), which follows Alex Hirschi as she explores America’s alternative car culture, and Modern Day Gladiators (4 x 44 minutes), which delves into the eSports phenomenon and its players.
The American-focused unit will also work with brands to develop cross-platform content geared for millennial audiences and will additionally license content from Insight TV’s originals library.
“We are expanding our production services to also create original programming for third-party media platforms in the U.S. We will be seeking co-production partners that complement our high technical standards and continue our work with U.S. brands like Monster Energy to produce exciting content targeted for millennial and Gen-Z audiences,” said Insight TV CEO Rian Bester said in a statement.
“Over the past couple of years, we have seen the market for high-quality content for millennial audiences accelerate. Insight TV is in the unique and fortunate position to have international rights to an extensive library of original 4K UHD content that speaks to the millennial lifestyle and their interests,” added Boot.