Viacom and CBS revealed plans Monday (Nov. 11) to shuffle top brass ahead of the National Amusements-owned media conglomerates’ merger next month, namely expanding the purview of MTV head Chris McCarthy and CBS chief creative officer David Nevins
McCarthy (pictured), president of MTV, VH1, CMT and Logo, will serve as president of entertainment and youth brands at ViacomCBS Domestic Media Networks. The executive will add Comedy Central, Paramount Network, Smithsonian Channel and TV Land brands, as well as the units’ respective content studios, to his current portfolio.
Kent Alterman, the longtime president of Comedy Central, will exit as part of the shakeup, Viacom confirmed to Realscreen.
Nevins, who also serves as chairman and CEO of Showtime Networks, will oversee CBS Television Studios, the CBS Television Network’s Entertainment division, Showtime Networks and Pop, as well as the programming of CBS All Access, at the combined company.
He will have oversight of CBS’ interest in The CW and will oversee BET, which will continue to be led by president Scott Mills.
Paramount Pictures chairman and CEO Jim Gianopulos, who recently renewed his contract with Viacom, will continue in his role and oversee Filmed Entertainment.
Joe Ianniello, as previously announced, will serve as chairman and CEO of CBS, overseeing CBS-branded assets.
Marc Debevoise, president and COO of CBS Interactive, will take on the role of chief digital officer at ViacomCBS, and president and CEO of CBS Interactive, leading the media company and its digital businesses, including those of CBS Television Network and CNET Media Group and its portfolio of streaming services including CBS All Access, CBSN, CBS Sports HQ and ET Live.
He will provide leadership for the combined company’s technology and digital operations, including its subscriptions, live and vertical ad-supported direct to consumer streaming services and major internet properties.
DeBevoise’s team will also be responsible for Viacom Digital Studios.
Kelly Day, president of Viacom Digital Studios, will continue to lead the digital content strategy and initiative to create and expand original programming and branded content across social platforms. Reporting to DeBevoise, Day will look to expand that initiative to include MTV, Nickelodeon, Comedy Central and BET.
Tom Ryan, CEO and co-founder of Pluto TV, will continue to lead the streamer.
“This talented team of content leaders will work together to ensure we realize the full power of our brands, our deep relationships with the creative community and our intellectual property to drive our growth as a combined company,” Bob Bakish, president and CEO of Viacom, said in a statement. Bakish will serve as president and CEO of ViacomCBS following the merger.
Viacom and CBS also revealed plans to form a Content Council, comprising the combined company’s content leaders and chaired by Nevins, to “maximize the use of IP and talent relationships.”