Los Angeles-based free over-the-top service Pluto TV has launched three new channels in partnership with CBS Interactive today (Nov. 13), broadening the free television streaming service’s slate of programming from the broadcaster.
ET Live, the 24/7 streaming service from entertainment news brand ET, and live local news streams from CBSN New York and CBSN Los Angeles will join existing CBS Interactive properties and longstanding Pluto TV partners CBSN and CNET.
Founded in 2013, Pluto TV was acquired by global media behemoth Viacom in January for US$340 million in cash. The ad-supported, internet-based television service features programming sourced from more than 130 partnerships with media networks, film and television studios and a range of digital content producers. It currently has more than 200 live, linear and “curated” channels, as well as a number of movies on demand made available to its 12 million monthly active users.
“CBS Interactive has long been an integral partner for Pluto TV. We are excited to continue to grow this relationship and extend new value to the Pluto TV audience together,”Jeff Shultz, EVP and chief business officer of Pluto TV, said in a statement.