Jacqueline Parkes, Chief Marketing Officer and Executive Vice President of Digital Studios, oversees marketing and creative, digital content and social media for MTV, VH1, CMT and Logo group, and partners closely with Viacom Digital Studios to develop original digital series, franchises, verticals and other content for all three brands
Parkes joined MTV in 2016 and quickly applied her deep expertise and fresh approach to reinvigorate the brand across platforms. During her tenure, MTV has experienced four straight years of prime ratings growth. MTV and VH1 together account for eight of the top 10 reality series in 2019. Social streams have tripled, and overall digital streams have risen to more than 500 million views per month, while cross-platform engagement has increased the brand’s social following by over 53 million followers and is on track to have the most cross-platform streams ever.
During her keynote conversation at the Realscreen Summit, Parkes will discuss how she and her team are building huge fan communities around new and much-loved MTV series and what fans can expect next from their Digital Studios team who are creating captivating digital original content for Gen Z.