Film and media agency Picture Motion has named Juliette Richey, whose career has included roles in advertising, commercial production and independent film organizations, to head of operations.
Richey (pictured) will be responsible for business strategy, managing client experience and overseeing ongoing operations at the company. Reporting to Picture Motion founder and CEO Christie Marchese, Richey will also lead cross-functional teams in New York, Los Angeles and Washington D.C.
“Juliette is a brilliant strategist with a wealth of media and client management experience and she has an impressive track record leading dynamic teams. She will bring innovative ideas to our company and partners and her passion for the work we do will be instrumental in continuing to move our business forward,” Marchese said in a statement.
Richey previously worked in the advertising sector as head of production for Movement Strategy, working with clients such as Amazon Prime Video, Netflix and WarnerBros.
Prior to that role, she held positions with Vice Media, Carrot Creative and Big Fuel Communications.
Early in her career, Richey held positions at the Independent Feature Project working directly on the organization’s Film Market and Gotham Awards.
She also worked in the screenings division at the Tribeca Film Festival and the grants and services department at the Creative Capital Foundation.
In 2007, Richey served as associate producer on Esther Robinson’s feature documentary A Walk into the Sea: Danny William’s and the Warhol Factory.
“Picture Motion is a social impact pioneer and I have long admired the imaginative and deeply moving campaigns they create to amplify important content and film. As audiences continue to revolutionize their viewing experiences, it’s an exciting time to head up operations for a company so fully committed to ensuring that great films are seen and connect with people on a personal level,” Richey added.
Picture Motion, which works with filmmakers, studios, distributors and brands, aims to unite storytellers with non-profits, activists and foundations to build social movements around content.
The company has partnered on more than 150 media projects, and is currently implementing impact initiatives with National Geographic’s The Cave; Film Foundation’s True Justice; Michelle Hayash and Tanya Cipriano’s Born to Be; Kino Lorber’s After Parkland; Juniper System’s Me & My Robot; and on media projects for the non-profit organizations Planned Parenthood and Global Fund for Women.