CMJ Productions rebrands under Attraction

The move comes as Attraction grows its English-language production, with CMJ execs Nicole Hamilton and Joey Case taking on expanded roles under the Attraction banner.
January 22, 2020

Quebec’s Attraction Media is bringing factual prodco CMJ Productions II under its banner three years after its initial acquisition.

The rebrand comes at a time when Attraction is focused on growing its English-language TV footprint in North America, with the company currently working on several new commissions that will launch later this year.

Attraction has brought its English-language content under one roof in Toronto in an effort to support its growth plan – combining CMJ with Attraction’s advertising production group and roster of commercial directors. Working together, the teams will develop long-form content aimed at both broadcast and branded clients.

“CMJ has been a leading crime producer for more than a decade, and as they continue to broaden their slate and build on their successes, it was time to recognize that evolution by unifying under a common brand,” Attraction president and founder Richard Speer (pictured) said in a statement.

With this change, CMJ head of content and business development Nicole Hamilton’s role has expanded to include overseeing long-form factual content across Attraction’s English-language brands. Additionally, Joey Case, who joined CMJ’s Toronto office as senior creative director, development last year, has been promoted to head of development and executive producer.

In his new role, Case will lead development strategy across all channels and vehicles. Both executives will report to former CMJ president Judith Beauchemin, who now serves as VP of English content. Beauchemin is based in Montreal.

From Playback Daily’s Lauren Malyk.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.