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Quibi to partner with LeBron James on docuseries

I Promise will debut on entertainment platform Quibi in April 2020, and focuses on the first year inside the I Promise School, a partnership between the LeBron James Family Foundation ...
March 10, 2020

I Promise will debut on entertainment platform Quibi in April 2020, and focuses on the first year inside the I Promise School, a partnership between the LeBron James Family Foundation and Akron Public Schools.

Produced by SpringHill Entertainment, in association with RYOT Films and Blowback Productions, the documentary series follows the NBA superstar’s efforts to close the achievement gap in his hometown of Akron, Ohio. It will include the daily trials, triumphs and impact of the school staff, students and families in the family-first education environment. The I Promise trailer is available here.

The I Promise school creates a new model of urban public education for the students who need it most and embraces the trauma and challenges that families face in the city.

The series is directed by Marc Levin, executive producers for SpringHill are LeBron James, Maverick Carter, Jamal Henderson, Nicholas Lopez and Philip Byron. Marc Levin and Daniel B. Levin serve as executive producers, and Jackson Devereux as producer for Blowback Productions, and Catherine Cyr and Josh Gold are executive producers for RYOT Films.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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