Unscripted

Magnolia Network delays launch due to COVID-19 production pause; reveals originals

Magnolia Network, the Discovery joint venture with former Fixer Upper stars Chip and Joanna Gaines, is delaying its launch, originally planned for October, as the COVID-19 pandemic forces production delays ...
April 21, 2020

Magnolia Network, the Discovery joint venture with former Fixer Upper stars Chip and Joanna Gaines, is delaying its launch, originally planned for October, as the COVID-19 pandemic forces production delays across the entertainment landscape.

Fans will still have an opportunity to sample the network’s fare, however, via a sneak preview of its first originals slate, set to air across four hours on April 26 on DIY Network, the Discovery brand that will be overhauled to make way for Magnolia Network. Plans are also afoot for a direct-to-consumer offering to come out of the joint venture at a later date.

The sneak preview, billed as “Magnolia Presents: A Look Back & A Look Ahead,” will feature a retrospective look at the Fixer Upper series – which, at its peak, drew close to 17 million viewers weekly to the HGTV hit – including never before seen footage and candid commentary about the High Noon-produced show’s five-year run. Looking forward to the upcoming network launch, the four-hour preview will feature content culled from the 10 series comprising the net’s launch slate, detailed below.

“Right now, it’s important that we all continue to look out for one another by upholding the guidelines set forth by the experts, leaders and front-line heroes working tirelessly to get us all through this difficult time,” said Chip and Joanna Gaines in a joint statement. “With this as our top priority, we’ve decided to delay Magnolia Network’s launch until we can safely resume production.

“We have an incredible team behind us and we look forward to the days ahead when we can get back to work, telling good stories that encourage, motivate and inspire hope,” they added.

“It’s been seven years since we first met Chip and Jo,” said Magnolia Network president Allison Page. “A shared passion for their work is what first attracted an audience looking for great home renovations, but it was their authenticity, relatability, family focus and zest for life that made America fall in love with them. We are so excited to introduce viewers to their next chapter, sharing tales of courage, risk, humor, triumph, failure and rebirth in an effort to celebrate good stories and the people that live them.”

The Magnolia Network launch slate, with synopses provided by Discovery, includes:

Growing Floret: The previously announced show from Blue Chalk Media features Floret Flower Farm — one of the most successful organic flower farms in the United States — and follows founder Erin Benzakein and her talented team as they attempt to tackle an expansion that puts their company’s future at risk.

Home on the Road: The previously announced show follows Amanda Sudano Ramirez and Abner Ramirez— as the music duo JOHNNYSWIM — and their two kids as they tour the country seeking out home and community wherever they go.

Bespoke Kitchens: Journey across the pond with England-based deVOL Kitchens and their collective of remarkably talented craftspeople as they design and transform stunning kitchens and interiors for their clients.

Family Dinner: Host Andrew Zimmern visits families across America to explore how the cultural, regional, and historical facets of who we are inform what and how we eat, and all the ways food brings people together.

Restoration Road: Woodworker Clint Harp travels the country in search of some of the oldest, most beautiful structures still standing today, examining how they were built, restored and given new life by some of the country’s most talented craftsmen.

The Fieldhouse: When Justin Bane’s NFL dreams were cut short due to a serious injury, he turned his passion for the game into a passion for helping others. In 2011, he and his wife Annie used every penny they had to open The Fieldhouse gym in Abilene, Texas, where they’ve committed their lives to helping people turn broken dreams into an inspiring, new reality.

Super Dad: Comedian, father and DIY expert Taylor Calmus and his squad of builders team up with families that have an inspired idea for their children—from a pirate ship in the backyard to a custom ball launcher mounted to their family truck. Taylor and a fellow super dad, will get to work building these one-of-a-kind projects.

Home Work: After moving from their 900 square-foot home, husband and wife Andy and Candis Meredith and their seven kids work together to convert a 113-year-old, 20,000 square-foot schoolhouse into their family’s dream home.

The Lost Kitchen: Erin French is the owner of The Lost Kitchen, a historic mill turned restaurant in Freedom, Maine, population 722. Every year, hundreds of visitors from around the world make reservations not by phone or email, but by submitting postcards in hopes of experiencing a meal they will never forget.

Inn the Works: Lindsey Kurowski purchased The Oak Knoll Lodge in Big Bear, Calif. This four-acre campground, constructed in the 1920s has fallen on hard times, but Lindsey and crew aim to restore, renew and polish this gem for a new generation to enjoy.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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