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Amazon, Studio Lambert plots diverse social experiment dating series

Amazon Prime Video is fortifying its unscripted slate with an eight-part immersive reality dating series from UK outfit Studio Lambert, with the prodco and streamer making diverse casting a priority. The ...
August 27, 2020

Amazon Prime Video is fortifying its unscripted slate with an eight-part immersive reality dating series from UK outfit Studio Lambert, with the prodco and streamer making diverse casting a priority.

The UK Amazon Original series will see participants looking for relationships attempt to find a match by going back to high school for a second time.

The streamer says a diverse group of participants — including individuals from across the LGBTQ+ spectrum — will enter the nostalgic world of ’80s, ’90s and ’00s American high school movies.

From taking a seat at the cafeteria to homecoming to cheer try-outs, the series finale will see one couple crowned as winners, or in the parlance of high school, “prom royalty.”

Today (Aug. 27) at the virtual Edinburgh TV Festival, Georgia Brown (pictured), director of European Amazon Originals for Prime Video, said she “fell in love” with the concept after it was brought in by Dan Grabiner, head of UK unscripted for Amazon Studios. 

The show checks off a few core items on the streamer’s commissioning wish-list, namely diversity and boldness.

“From the very beginning of this pitch, Studio Lambert were very insistent — and it was part of the DNA of the show — that it [be] diverse, that casting [be] diverse,” Brown said. “In terms of our casting when we announce that lineup, there’s diverse faces; we’re tapping into the LGBTQ+ community very strongly, and I think that will surprise people. Lots of people talk about that but they’re not doing it, and I’m really proud we’re doing it.”

Studio Lambert’s Tim Harcourt (The CircleRace Across the World and Tattoo Fixers) serves as executive producer for the upcoming, as yet untitled, series.

Further details including casting and launch date will be announced in due course, Amazon stated in a release.

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