Formats

From Nine to Seven: “The Voice Australia” makes a move for 2021

Global singing competition format The Voice is jumping two spots on the remote in Australia, from the Nine network to rival net Seven, when it returns with a revamped local adaptation ...
August 31, 2020

Global singing competition format The Voice is jumping two spots on the remote in Australia, from the Nine network to rival net Seven, when it returns with a revamped local adaptation in 2021.

ITV Studios Australia, which has produced The Voice Australia since 2016, will be back on board for Seven’s treatment of the series, which will also feature Sonia Kruger returning as host. Kruger had hosted previous seasons of the series but was replaced for the 2020 season after she left Nine to move to assorted series on Seven.

In total, The Voice Australia has aired on Nine for nine seasons.

“This is a coup for Seven,” said network CEO and managing director James Warburton in a statement. “Adding The Voice to our 2021 program slate is another brick in the wall of our content-led growth strategy of using proven, power formats.”

Calling the format a “television megabrand,” Warburton added he expects the series to “deliver on our promise of more tentpoles, audience growth and consistency across the year.”

Seven director of programming Angus Ross, in a statement, said the network plans to “supercharge the format” for its return to Australian audiences.

“We’re accustomed to working with some of the best production studios in the country to deliver refreshed formats that have new life breathed into them,” said Ross. “We’ve done it with Big Brother and Farmer Wants a Wife this year – and we couldn’t resist the opportunity to responsibly reimagine the format for The Voice 2021. We’ll deliver an established franchise ramped up for newer and bigger audiences, in a lean production format that speaks to a modern viewers.”

According to Australian media, this summer’s finale for The Voice Australia brought in 1.211 million viewers for the announcement of the winner.

Meanwhile, Channel Nine offered its own statement to the Australian press about the move. In a statement sent to assorted Australian press outlets, Channel Nine cited “the age of the show” and “declining demographic profile” as factors that made the series “the poorest financial performer in our slate.”

The network added: “We wish Seven well in their quest to revive yet another Nine show.”

Seven bought the Australian format rights to Big Brother after it had aired for several seasons in the territory, first on Ten and then on Nine. Its return this past June marked its first time on air since 2015. Sonia Kruger serves as host for Big Brother Australia as well.

Seven also revived the Fremantle format Farmer Wants A Wife this year, after it had aired on Nine for several seasons between 2007-2012, and for another season in 2016.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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