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Ayesha Curry launches Sweet July Productions, inks first-look deal with eOne

Canadian-American home chef, actor, model and New York Times best-selling cookbook author Ayesha Curry is investing full-time in content creation with the launch of her production company Sweet July Productions. Curry (pictured) will ...
September 17, 2020

Canadian-American home chef, actor, model and New York Times best-selling cookbook author Ayesha Curry is investing full-time in content creation with the launch of her production company Sweet July Productions.

Curry (pictured) will serve as founder and president of the premium television and film studio, which will focus on creating content for the global marketplace while empowering a diverse array of filmmakers focused on sharing “inspirational stories surrounding faith, family and food.”

As its first order of business, Sweet July has secured a first-look deal for unscripted television with Entertainment One (eOne) and hired former Endemol Shine North America executive Tiffany Nicholson-Horton to serve as EVP and head of scripted and unscripted.

At Endemol Shine North America, Nicholson-Horton was responsible for developing and selling the U.S. version of Family Food Fight, Page Six TV, SuperHuman, the American adaptation of Hunted, MTV’s Fear Factor reboot, Best.Cover.Ever and The Keys of Christmas. Prior to Endemol Shine, Nicholson-Horton was a part of the unscripted development team at Sony Pictures Television for the re-launch of The Queen Latifah Show, Shark Tank and NBC’s The Sing Off.

The launch of Sweet July marks the latest addition to Curry’s expanding entrepreneurial empire, which also encompasses the recently released lifestyle magazine, Sweet July Magazine; Ellentube digital series, Fempire with Ayesha Curry in partnership with Ellen DeGeneres; and the ABC competition series Family Food Fight, which she hosted and executive produced.

“With Sweet July Productions, it will be a new way to create and tell stories with substance about things that matter, and representation will be at the forefront of all that we do,” said Curry in a statement. “We are women, entrepreneurs, moms and partners so our stories will always showcase an eclectic and inclusive array of voices and perspectives.”

Curry is represented by CAA.

Photo credit: Eva Kolenko

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