Urban One has promoted veteran executive Michelle L. Rice to president of both TV One and Cleo TV.
Urban One is the largest diversified media company in the U.S. primarily targeting Black American and urban consumers, counting both TV One and Cleo TV in its roster of services. Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, while Cleo TV is a lifestyle and entertainment network targeting millennial and Gen X women of color.
Since February 2018, Rice has served as GM with full management oversight of TV One, and she spearheaded the 2019 launch of Cleo TV.
“Michelle’s dynamic leadership has strengthened network partnerships, developed strategic alliances, and expanded distribution for both TV One and Cleo TV. All of which has uniquely positioned our networks to navigate the changing broadcast environment and catapult them to even greater success in the future,” said Alfred Liggins, president and CEO of Urban One.
Under Rice’s leadership, TV One expanded its existing relationship with AT&T to include the upcoming launch of Cleo TV across Direct TV, AT&T TV and AT&T NOW, as well as with Philo TV, resulting in TV One’s first vMVPD distribution deal –- among other important moves.
Rice was one of the inaugural TV One employees, hired as VP, distribution strategy and operations. She was promoted to SVP and held the role of executive vice president, content distribution and marketing until she was promoted to general manager.