UK-based superindie Zinc Media Group has raised £4 million (US$5.2 million) in funds to help support the business against disruptions caused by the COVID-19 pandemic in 2021.
The company’s strategy for next year includes diversifying its revenues; exploring IP and format rights; developing its radio and audio business and expanding its Nations and Regions profile.
Zinc Media Group operates in Aberdeen, Belfast, Glasgow, London and Manchester with an emerging Bristol base. The group also plans to explore targeted M&A as it looks to grow its operations.
The investment follows a previous fundraising round in January which attracted £3.5 million.
Those funds allowed the group to invest in several senior creative appointments; launch a Branded Content division, headed by Dominic de Terville; launch a new factual entertainment and formats label Red Sauce, headed by Tom Edwards; build a new post production facility and move its London operations to a new office.
Mark Browning, CEO of Zinc Media, said in a statement: “COVID-19 has increased the pace of change in commissioning and opened up new opportunities for Zinc. We are now having discussions about all sorts of opportunities that weren’t available six months ago.”
“This investment provides a bulwark against further COVID-related disruption, even if it extends into 2021, and it means we can now drive forward our growth plans. New markets for content creation are emerging.”
The group houses five factual TV production brands under its roof: Blakeway, Brooke Lapping, Films of Record, Tern Television and Red Sauce.
Pictured: Tern Television’s Inside the Zoo