Dawn Olmstead, former president of NBCUniversal’s Universal Cable Productions, is joining Los Angeles-headquartered Anonymous Content as CEO.
The company also promoted president of TV David Levine to chief creative officer, reporting to Olmstead. In his expanded role, Levine will oversee all creative direction and the continued growth of Anonymous Content’s premium film, branded, and television slates.
At UCP, Olmstead (pictured) oversaw both scripted and unscripted content, growing the studio’s non-scripted offering through partnerships with documentary filmmakers including Academy Award-winning director Errol Morris, as well as Blumhouse Television and Oscar nominees Joe Berlinger and Amy Ziering, to develop premium docuseries.
In 2020 Olmstead launched UCP Audio, a podcast network with the goal of creating IP. The venture debuted with The Lost Kids, a true-crime investigation podcast series.
Development of a television adaptation of the podcast is currently in the works.
During her tenure at NBCU, Olmstead worked closely with the Anonymous Content team as the driving force behind scripted series Homecoming and Mr. Robot, in addition to other projects.
As part of a deal with actress Tanya Saracho, Olmstead supported the creation of a lab and incubator program for Latinx voices.
Levine, meanwhile, joined Anonymous in February 2019 as president of TV following a decade at HBO where he oversaw a number of scripted series.
Since joining the company, Levine has helped orchestrate all of Anonymous’s film and television activity, including scripted series for Apple TV+ and Quibi, and has set creative strategy and managed the company’s various overall deals and joint production ventures.
Anonymous Content has produced such documentaries as Netflix’s Flint Town and The Amazing Jonathan.
The news comes as NBCUniversal restructures its operations. Under the leadership of recently installed Universal Studio Group (USG) chairman Pearlena Igbokwe, the mediaco most recently folded its International Formats Group into USG, with JoAnn Alfano overseeing the business.
Alfano would have reported to Olmstead and the yet to be named president of Universal Television for current series.