London-based sales house Dogwoof has acquired the North American rights to the feature-length documentary Viral: My 2020.
Directed by Israeli filmmakers Sagi Bornstein and Udi Nir, the film follows eight YouTubers as they face the most defining year of their lives while also grappling with unexpected challenges. The film will consist of personal footage from the octet and begins on New Year’s Day 2020, with what Dogwoof calls “optimism and resolutions for the coming year.”
Now in production, Viral: My 2020 traces the eight influencers as they navigate their way through the daily challenges of 2020 in the midst of a turbulent U.S. election backdropped by a devastating coronavirus pandemic that leaves world leaders struggling to stem the spread of the deadly disease.
“This is the story of how young people experienced 2020, told their own way. It is intimate, dynamic, and so engaging I knew we had to come on board the second I came across it,” said Dogwoof CEO Anna Godas in a statement. “2020 will be a year to remember and who best to tell it than our younger generation.”
The UK-based sales agent will also co-rep international territories in partnership with German producers Gebrueder Beetz Filmproduktion. The deal was negotiated by Dogwoof CEO Anna Godas and Christian Beetz of Gebrueder Beetz Filmproduktion.
Viral: My 2020 marks the third collaboration between directors Bornstein and Nir, and Gebrueder Beetz Filmproduktion.
The project is produced by Beetz and executive produced by Georg Tschurtschenthaler.
Viral: My 2020 is supported by the German Medienboard Berlin-Brandenburg and the New Fund for Cinema and Television in Israel (NFCT).