Mattel Television is once again ready to deal out an unscripted series inspired by its UNO brand.
The game show format will see four teams face off to become the ultimate UNO champion and feature elements such as audience participation, physical challenges and trivia.
LA-based Propagate Content’s Ben Silverman, Howard Owens and Greg Lipstone will serve as executive producers on the series, along with John Quinn (The Price is Right, Let’s Make A Deal). According to the company, this show is part of a broader slate of unscripted television content being developed by Mattel Television.
This isn’t the first time Mattel has tried to translate the UNO IP to an unscripted TV property. In 2013, the toyco teamed with Phil Gurin and The Gurin Company to bring a UNO format, UNO: The Game Show, to the international market.
UNO is available at retail in more than 80 countries. The game will celebrate its 50th anniversary in 2021, and recently launched several new versions, including UNO Showdown and UNO Nothin’ But Paper.
From Kidscreen’s Elizabeth Foster, with files from Barry Walsh)